In an attempt to democratize safety, Volvo decided to help the worst drivers out there: first-time drivers.
How? Installing the latest tech into the rust buckets they own.
Client: Volvo
Role: Copywriter
Category: Spec work
Team and role
Axel Fonteyne (CW)
Regan Wesley (AD)
Whitney Nathan (AD)
PJ Lombara (AD)
Mentors
Marcus Johnston, Hallvard Fjeldbraaten.