Endless Manifesto

"What if a pencil could write our future?"

Stilform provides a unique product: a pencil that lasts forever and eliminates the excessive wood and plastic consumption of regular pencils. 

Celebrating the fact that the product promotes a better future, we decided to create "fill the blanks" ads, giving protagonism to readers and allowing them to tell us how they envision their brighter future.

Client: Stilform
Role: Copywriter
Category: Spec work

Team and role:
Axel Fonteyne (CW)
John Henning (AD)
Ian O'Connor (CW)