Client: Stilform
Role: Copywriter
Category: Spec work
What if a pencil could write our future?
Stilform provides a unique product: a pencil that lasts forever and eliminates the excessive wood and plastic consumption of regular pencils.
Celebrating the fact that the product promotes a better future, we decided to create "fill the blanks" ads, giving protagonism to readers and allowing them to tell us how they envision their brighter future.
Credits
Copywriter
Axel Fonteyne
Copywriter
Ian O'Connor
Art Director
John Henning