Client: Hot Wheels
Role: Copywriter
Category: Student work

Hot Room 

Kids go wild when playing with Hot Wheels. In order to have fun, they bring all of their tracks to the living room, transforming it into a huge chaos.

But what if the living room was a space suited for their need for speed?

We would have no mess
We would have less of a mess.

For that, I had to use innovative design and my inner kid to create these furniture pieces with built-in racetracks.

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For those who want a more discrete look, we will also make every piece of furniture available in less vibrant colors, such as...

...white.

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Could this campaign also live in traditional formats? I asked myself that question, wrote down a couple of headlines, and headed towards the darkest and most haunted corner for mockup designs on the internet: www.freepik.com.

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Awards:
NYFA Avant-Garde/Innovative Silver 2023
NYFA Art Direction Bronze 2023
Gullkalven Product Design Gold 2023
Gullkalven Designer of the Year 2023