Client: Hankook
Role: Copywriter
Agency: Innocean Berlin

The Retired Life of Hank

As part of its new brand platform, "Live your life. Leave tires to us", Hankook created a new content series that follows the life of Hank, a retired mechanic with a passion that never fades.

In each episode, Hank explores new passions and hobbies while realizing how they are somehow related to his old and beloved profession.

In this video, he learns how to make pottery. I'm biased, but I would say he has a natural talent for tire-shaped mugs.

Credits

Client
Hankook Tires

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Chief Creative Officer
Gabriel Mattar

Executive Creative Director
Ricardo Wolff

Head of Art
Maso Correa Heck

Senior Art Director
Paula Santos

Senior Copywriter
Pam Boschma

Junior Copywriter
Axel Fonteyne

Junior Art Director
Madalena Marques

Strategy Lead
Odile Breffa

Strategist
Molly Snowden

Strategist
Kyra Herzberg

Head of Capacity Management
Paulina Gonzalez

Junior Capacity Manager
Marcelo Godoy