Client: Hankook
Role: Copywriter
Agency: Innocean Berlin

Don't let tires keep you up at night.

It's the spooky season. The usual stuff that scares people off is vampires and ghost stories. However, what they should really be scared of is driving on the road with the wrong tires. After all, everyone should switch to winter tires during the month of October. So, we created a short film letting drivers know they should switch to their winter set, ensuring better grip and safer driving during this time of the year.

Credits

Client
Hankook Tires

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Chief Creative Officer
Gabriel Mattar

Executive Creative Director
Ricardo Wolff

Head of Art
Maso Correa Heck

Senior Art Director
Paula Santos

Senior Copywriter
Pam Boschma

Junior Copywriter
Axel Fonteyne

Junior Art Director
Madalena Marques

Strategy Lead
Odile Breffa

Strategist
Molly Snowden

Concept, Creative, Direction, Post & Production
Ben&Julia

Original Music
Pierre Creac'h

Head of Capacity Management
Paulina Gonzalez

Junior Capacity Manager
Marcelo Godoy