Client: Anorak 
Role: Copywriter, Art Director.
Category: Spec work.

Creatively Disobedient

AI is pretty good at doing most things humans do in the creative industry. Think about artwork, designs, interfaces, headlines, spots, or scripts... it can all be done in seconds by these powerful machines.

But you know what they can't do?

Machines can't break rules or disobey commands, which is precisely what precedes truly influential, groundbreaking, and creative ideas.

Thinking on that, I built an advertising campaign for Anorak, showing how humans go further when they disobey.

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"You are remembered for the rules you break."

– Douglas MacArthur.

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Since the campaign was made for an advertising agency, we thought it would be a great idea for them to have a letter, like the one you see here, allowing them to send a message to their clients.

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Mentorship:
Marcus Johnston
Hallvard Fjeldbraaten.

Awards:
2nd place Young Shits.