Client: Robert Capa Center
Role: Copywriter
Agency: Innocean Berlin
Capa vs War
It's been 70 years since Capa's camera shot for the last time. Unfortunately, reality hasn't changed much from what he saw through his lenses. In 2023 alone, over 180 armed conflicts were registered – the highest number in three decades.
Facing this reality, the Robert Capa Contemporary Photography Center, a brand that has eyes on the present for relevant topics, had to come up with a response.
By noticing that Robert Capa's photographs could be mistaken for images of ongoing armed conflicts, we utilized the ambiguity of these visuals to craft a dire message for peace.
“Capa’s work served as a touching reminder that peace is not just the absence of war, but the presence of understanding, empathy, and hope.”
– Kőrösi Orsolya, Capa Center Managing Director
“A moving campaign that underscores unsettling parallels between past and present wars.”
Awards – 2024
Cannes Lions
1x Bronze | Industry Craft: Copywriting
1x Bronze | Print & Publishing
4x Shortlists
D&AD
1x Graphite Pencil | Writing for Advertising
1x Graphite Pencil | Press & Outdoor | Poster Campaigns
1x Shortlist | Press & Outdoor | Press Campaigns
One Show
1x Bronze | Craft | Writing
2x Merits
ADC Global Awards
1x Silver | Design for Good | Photography
ADC Germany
2x Bronze
2x Silver
New York Festival Awards
1x Silver | Print Craft | Photography
4x Finalists
Gerety Awards
1x Bronze | Work for Good
Credits
Client
Robert Capa Contemporary Photography Center
Photographer
Robert Capa
Managing Director Capa Center
Kőrösi Orsolya
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Chief Creative Officer
Gabriel Mattar
Executive Creative Director
Ricardo Wolff
Head of Art
Maso Correa Heck
Senior Art Director
Ailton Henriques
Junior Copywriter
Axel Fonteyne
Junior Art Director
Luis García-Purriños
Head of Capacity Management
Paulina Gonzalez
Junior Capacity Manager
Marcelo Godoy
Motion Designer
Carlos Suárez
Sandro Aleksidze
Innocean European Group Director Media
Jürgen Zienicke
HAVAS Media Network European Coordination Director
Maria Casas
HAVAS Consultant
Piergiorgio Muller
PR Agency
Persuasion Communications Ltd