Client: Patagonia
Role: Copywriter/Designer
Category: Specwork

Life in the foreground

It is estimated that, on average, we spend more than 22 years of our lives staring at computer screens. That's right,  an entire lifetime of a young adult spent looking at a 16-inch display. What a waste. The precious time we have is being drained by corporate life, and, to make matters even more dystopian, most computer manufacturers set beautiful outdoor landscapes as their default screen background.

It's almost like they are teasing you with the best things in life while you are stuck in a nine-to-five routine.

So, we built a print campaign that encourages people to make the outdoors a first-order priority in their lives, using the same iconic default background photos used on Mac and Windows computers.

Credits

Copy & Design
Axel Fonteyne