Client: Kia Europe
Role: Art Direction
Agency: Innocean Berlin

Kia Seltos. Built for real life.

Adventure is often presented as a fairytale: perfect landscapes, blue skies and picture-perfect smiles. However, in practice, the reality of getting outdoors is rarely neat or predictable.

That tension is at the heart of the campaign for the launch of the new Kia Seltos. A car that was built for real life.

Real plans. Change of plans. Wrong turns. Small discoveries. Bad weather. Good stories. 

The campaign rolled out across other executions, including running footage, stills, and social media assets.

Three different social media films that embody the concept of the entire campaign while making it social native.

Credits

Brand: Kia Europe GmbH
Campaign: Built For Real Life — Seltos HEV
Marketing Director: Dante Zilli
General Manager Marketing Communication: Benedict Abrahamsberg
Executive Coordinator Marketing: Clad Yoon
Senior Manager Media Strategy & Campaigns: Matt Kidd
Marketing Manager Campaigns: Roshna Raj
Marketing Manager Campaigns: Eszter Szücs

Advertising Agency: INNOCEAN Worldwide Europe GmbH
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director, Photo Campaign: Anika Kempkensteffen
Senior Art Director: Leon Celay
Senior Copywriter: Juan Kebork
Copywriter: Ihor Chubarov
Art Director: Fran Misetic
European Chief Operating Officer: Susanne Plümecke
Business Director: Sarah Massaro, Vanessa Pedroso
Senior Account Director: Elsa Altaras Nasi
Senior Account Manager: Mara Baptista
Head of Production and Business Affairs: Fabian Barz
Senior TV Producer: Allison Markert
Integrated Strategy Director: Jörn Ballentin
Strategic Planner: Daria Kashirina

Film
Director: Matvey Fiks
DoP: Dustin Lane

Production: Czar Film GmbH
MD/Executive Producer: Thorne Mutert
Producer: Julia Weber
Production Coordinator: Karin Schelhas
Post-Production Producer: Michel Hoffmanns

Social Media Assets: Hoikant
Social Media Director: Danny Jungslund
Social Media Director: Jonathan Lichtenberg
Creative Producer: Felix Weber

Original Song/Publishing Rights
Artist: a-ha
Song Writer: Pal Waaktaar
Song Title: The Sun Always Shines on TV

Sound Studio: Kraatz Studios
Sound Engineer Mix: Stefan Kraatz, Jonas Mantey (VO-Recording)
Sound Designer: Nikolay Antonov
Additional Foleys, Sound Design & Mix: Stefan Kraatz