Client: RSCBC
Role: Art Direction
Agency: Innocean Berlin

Bedtime Donations

Children with vision impairment face a long-standing challenge: More than a third of blind and partially sighted people in the UK struggle to make ends meet, and have little access to audiobooks.

Research consistently shows that bedtime stories play a crucial role in a child’s development - improving language skills, strengthening emotional bonds, and helping children process the events of their day.

To make matters worse, producing audiobooks is expensive and time-consuming, but what if parents around the world who read bedtime stories to their children every night could help make them more accessible?

From that question, the idea of the Bedtime Donation App was born: a unique app that creates easy access to education and mental balance for visually impaired and blind children.

Awards

Cannes Lions - Bronze / Sustainable Development Goals
Cannes Lions - Bronze / Audio & Radio
Cannes Lions - Bronze / Direct
Cannes Lions - 2x Shortlist / Audio & Radio
Cannes Lions - Shortlist / Direct
Cannes Lions - Shortlist / Brand Experience
The One Show - GRAND PRIX / BEST OF NON-PROFIT
The One Show - GOLD / Audio-Custom Content
The One Show - Bronze / Audio For Good
The One Show - Bronze / Mobile For Good
The One Show - Bronze / Direct Marketing For Good
The One Show - Merit / Websites & Mobile
D&AD Awards - Graphite Pencil / Audio&Radio
D&AD Awards - Wood Pencil / Digital Experience Design
D&AD Awards - Wood Pencil / Entertainment 
D&AD Awards - Shortlist / Impact
D&AD Awards - Shortlist / Direct
D&AD Awards - Shortlist / Entertainment
Clio Awards - Silver / Specific Target Audience
Clio Awards - Silver / Cultural Communities
Clio Awards - 2X Bronzes / Digital-Mobile
Clio Awards - Bronze / Apps
Webby Awards - WINNER / People's Voice
ADC Germany - GOLD / Digital Products
ADC Germany - Silver / Audio For Good
ADC Germany - Bronze / Cause Related Mkt
ADC Germany - Bronze / Apps
Gerety Awards - GOLD / Experience
Gerety Awards - GOLD / Work for Good
New York Festival - GRAND PRIX / Digital-Mobile
New York Festival - GOLD / Digital-Mobile
New York Festival - GOLD / Audio-Radio
New York Festival - Silver / Purpose Children-Health
New York Festival - Bronze / Brand Content
LIA Awards - GOLD / Music & Sound
LIA Awards - Silver / Audio & Radio

Credits

Client: Royal Society for Blind Children (RSBC)

Lesley Temple, Head of Marketing & Comms

Lily Rose, External Affairs Director

Helen Whittaker, Marketing Executive & Business Partner

Gorga Mllaurie, Interim Creative and Digital Marketing Manager

Nicole Martin, PR Consultant

Agency: INNOCEAN Berlin

Gabriel Mattar, European Chief Creative Officer 

Ricardo Wolff, Executive Creative Director 

Jose Suaid & Sebastian Pattis, Creative Directors

Fran Misetic, Art Director

Elise Chastel, Senior Designer

Ana Zuric & Divya Mirlay, Copywriters

Julia Sachse & Alexander Aleksidze, Senior Motion Graphic Designers

Daniel Manzi & Pedro Paes, Conceptors

Vladimir Osokin, Web Designer

Alessia Bellini, Client Service Director Europe

Lisa Osokina, Account Director

Molly Snowden, Social Media Strategist

Allison Markert, Senior Producer

Anni Rostomashvili, Francesco Cabassi, Raissa Rochesso & Yusuf Elebiary, Book Researchers

Supporting Companies:

- App development company: Buzzwoo

Jens Brater, Project Lead / Account Manager

Yukyik Lopmuang, Project Manager

Jan Suthacheeva & Commee Budkrajang: Backend & AI Development

Bomb Jantarawong & Nicolas Demogue, Mobile App Development

Nutty Kriangkraiwut, QA/Tester

- Music: DaHouse

Wonder Bettin & Lucas Mayer, Music Supervisors

Cassiano Derenji, Executive Producer

- PR: Jessica Fuchs Communications

Jessica Fuchs, Public Relations Manager