Client: Kia
Role: Copywriter
Agency: Innocean Berlin

Kia X LEC

Do EVs and gaming share anything in common? In the past few years sponsoring the League of Legends EMEA Championship, Kia has shown that both worlds are indeed deeply connected by technology, inspiration, and movement.

In 2025, we decided to test that theory a bit further, and invited special guests to check out the EV3: The commentators who bring emotion to every match and live stream of this League of Legends tournament.

Credits

Client
Kia Europe

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Chief Creative Officer
Gabriel Mattar

Junior Copywriter
Axel Fonteyne

Junior Art Director
Madalena Marques

Head of Capacity Management
Paulina Gonzalez

Junior Capacity Manager
Marcelo Godoy