Client: Transparency International
Role: Copywriter
Agency: Innocean Berlin
Money Gliders
Corruption has always been on the sidelines of G20 leader's discussions and meetings. In 2024, there was no sign of change, and Transparency International couldn't let this pass without a fight.
So, 48 hours before the G20 Summit in Rio de Janeiro, we stormed the city's skies with giant dollar bills, redirecting everyone's attention towards the very problem world leaders work so hard to hide.
“The anti-corruption watchdog Transparency International criticized G20 leaders."
“Transparency International stages stunt ahead of the G20."
– Campaign
Credits
Client
Transparency International
Interim Head of Policy & Advocacy
Maíra Martini
Campaigns Lead
Eka Rostomashvili
Policy & Advocacy Coordinator
Hugh Jorgensen
Communications Coordinator
Holly Poulsen
Communications Manager
Javier Villaraco
Communications & Engagement Manager
Henrique Bronzoni
Editorial Coordinator
Johanna Nublat
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Chief Creative Officer
Gabriel Mattar
Executive Creative Director
Ricardo Wolff
Head of Art
Maso Correa Heck
Junior Copywriter
Axel Fonteyne
Junior Art Director
Madalena Marques
Copywriter
Giovanna Ribeiro Pereira
Head of Capacity Management
Paulina Gonzalez
Senior Strategist
Odile Breffa
Strategist
Molly Snowden
Senior account manager
Ketevan Kavlashvili
Account Director
Anna Moskalenko
Capacity Manager
Marcelo Godoy
Motion Designer
Carlos Suárez
Music
DaHouse Audio, Wonder Bettin
PR Agency
Persuasion Communications Ltd